The key to the
development and success of Thu Ha Coffee has been the
incredible quality, wonderful taste, and reasonable
prices of our products. Yet, because we are a local
brand, many are unaware of our long history, and far too
few have had the unique experience of enjoying a freshly
brewed cup of Thu Ha Coffee amongst the beauty of the
Central Highlands of Viet Nam.
Founded in 1971 with almost no working capital, Thu Ha
Coffee started out as a small family run business during
hard economic times. We grew, processed, and sold our
products in our own coffee shop, here in Pleiku. Our
goal then, as now, was to find a path to a better life
while remaining true to our belief that we should
produce a superior product.
Once sipped, a cup of Thu Ha Coffee leaves an
unforgettable impression, with its bitter sweet taste
and lovely aroma conjuring up thoughts of chilly
mountain mornings. Those honored guests who have visited
Pleiku retain a life-long, loving memory of winding
mountain streets, cool crisp weather, warm and friendly
people, and, of course, enjoying Thu Ha Coffee; the
centerpiece of happy memories that linger on long after
the last drop of coffee is consumed. We proudly carry on
the traditions of our predecessor Dinh Dien Coffee, out
of business since 1975 but not forgotten for the
wonderful coffee and memories they gave so many.
Producing that
memorable cup of coffee is a complex process, with no
two tastes being the same. Thus, a thorough knowledge of
regional tastes is essential to please people's varied
preferences. Vietnamese, for instance, favor a bitter
sweet taste which is not sour. While, Western
preferences run to a more plain tasting coffee that is
pure and mild.
At Thu Ha Coffee we strive to produce coffee that will
give you that perfect cup of java. It is a labor of
love, something of which we are extremely proud; for
honesty, purity, and producing great tasting coffee
remain at the center of our core company values. Thu Ha
Coffee is, and will always be, a 100% pure, natural
product. Nothing is ever added for the sake of profits,
and no additives or harmful chemicals put into our
coffees. When you buy Thu Ha brand coffee you can be
confident that it will contain only our pure coffee,
with its signature bitter sweet taste. A delight to
the senses and never a disappointment!
(Thu Ha Coffee Factory Complex)
